Saudi Arabia tourism is hitting new heights — with a record-breaking $41 billion in visitor spending in 2024, the Kingdom is proving that Vision 2030 is more than just a plan; it’s a powerful reality unfolding right now.
A New Era for Travel in Saudi Arabia
According to the Saudi Central Bank, tourism spending by international visitors jumped nearly 14% compared to last year. And while more Saudis are traveling abroad too, what’s really grabbing attention is the sheer scale of people coming into the country — drawn not just by religious pilgrimage, but by art, culture, entertainment, and natural beauty.
30 million people visited Saudi Arabia in 2024. Yes, 30 million. And they’re not just passing through — they’re staying longer and spending more.
It’s Not Just About Makkah and Madinah Anymore
For decades, Saudi Arabia’s international tourism revolved around religious travel. That’s still a core part, of course — but now, tourists are coming to explore AlUla’s ancient tombs, wander through Jeddah’s historic Al-Balad, and soon, hit the ski slopes of NEOM’s Trojena (yes, skiing in the desert!).
This shift toward non-religious tourism is exactly what Vision 2030 set out to achieve — to open up the country, diversify the economy, and share its rich history and landscapes with the world.
Where’s All That Money Going?
That $41 billion is helping fuel projects that are literally changing the map. Here are just a few:
- The Red Sea Project – Think crystal-clear waters and luxury eco-resorts.
- Diriyah – The birthplace of the Kingdom, reimagined for modern travelers.
- Qiddiya – The entertainment city of the future.
- AMAALA & Sindalah – Wellness, yachting, and everything in between.
These aren’t just tourism spots — they’re lifestyle experiences designed to compete on a global stage.
And It’s Just Getting Started
The Kingdom now boasts more than 426,000 licensed hotel rooms, and that number’s growing fast. Reforms like 100% foreign business ownership and special economic zones are making it easier than ever for international investors and companies to be part of the tourism ecosystem.
And guess what? Tourism now contributes 12.45% of the Kingdom’s GDP — and that’s expected to grow even more in the coming years.
BM Events – Powering Experiences Behind the Scenes
As Saudi Arabia continues to welcome the world, the demand for seamless, top-tier event execution has never been higher. That’s where BM Events steps in.
Recognized among the leading event management companies in Saudi Arabia, BM Events provides professional, reliable, and experienced staff to support everything from global tourism expos to private corporate gatherings and cultural festivals.
From hospitality staff and promoters to ushers and logistics teams, BM Events delivers the manpower needed to match Saudi Arabia’s growing tourism momentum — ensuring that every guest experience is unforgettable, and every event runs like clockwork.
So, whether you’re an international organizer planning your first event in the Kingdom or a local brand scaling up for Vision 2030, BM Events is your trusted partner on the ground.
👉 Visit www.bmeventsksa.com to learn more or schedule your staffing support.
