Saudi Arabia is stepping up its tourism game with a 1.5 billion-riyal ($400 million) investment to expand the Habitas hospitality brand across the kingdom. Originally inspired by Burning Man, this luxury hotel and events company is set to open six new properties in addition to the two existing ones. While details are still being finalized, potential locations range from the stunning Red Sea coast to the bustling capital, Riyadh.
Aiming for 100 Million Tourists by 2030
This expansion is backed by the Saudi TourismDevelopment Fund (TDF), which was launched in 2020 with 15 billion riyals to drive the tourism industry’s growth. Saudi Arabia is on a mission to double its annual tourists to 100 million by 2030. Boosting tourism’s contribution to the economy from 3% to 10%.
Major Investments in Tourism & Hospitality
Saudi officials have committed at least $1 trillion to developing world-class destinations, including a new luxury airline and a $500M e-sports hub. The country is rapidly expanding its hospitality sector, with 99,000 hotel rooms currently in development. Hotel circuits—which offer travelers seamless experiences across multiple locations under one brand—are gaining popularity, and Habitas is set to lead the way with one of the most extensive circuits in the world.
The Rise of Habitas in Saudi Arabia
With its “like-minded souls” manifesto, Habitas brings a unique boho-luxe experience to travelers. Its property in AlUla, a breathtaking desert oasis, opened in 2021 and has already seen success, with 60% occupancy in the summer—and 80% of guests being local travelers. With the new expansions, 40% of Habitas’ global properties will be inSaudi Arabia, cementing the kingdom’s position as a key player in the luxury hospitality market.
BM Events: Supporting Saudi Arabia’s Hospitality Boom
BM Events Casual Staffing Company is playing an essential role in this transformation. As an on-demand hospitality staffing agency, BM Events ensures that hotels and events have the best-trained staff to deliver exceptional service. With Saudi Arabia pushing to become a top-tier tourist destination, BM Events is here to provide skilled professionals to support this growing industry.
🔗 Exciting times ahead for Saudi Arabia’s tourism sector! Stay tuned for more updates.
