Every year, when the holy month of Ramadan arrives, Saudi Arabia transforms. The days may be slower and more reflective, but the nights are alive — with lantern-lit streets, late-night shopping, and a sense of togetherness. For local businesses, it’s not just a spiritual season — it’s a golden opportunity to grow.
Traditional Clothing in High Demand
Markets like Al-Maigliah in Riyadh fill with shoppers preparing for Eid. One of the season’s most popular items? The iconic yellow Bisht, worn to mark joyful occasions.
Ali Saeed from Fakhamat Al Irtiqaa reports a 90% surge in sales of Japanese thobe fabrics this season. For women, Jalabiyat are leading the trend — loose, elegant, and perfect for Ramadan evenings. Designer Saffiyah Eissa says demand has increased by 70%.
Sweet Sales and Festive Gifting
Food and gifts are at the heart of Eid celebrations. Families stock up on sweets, chocolates, and dates, not just for their homes but as thoughtful gifts. For confectionery shops, this means a noticeable boost in sales — and a chance to build stronger customer relationships through quality and presentation.
Smart Moves for Local Businesses
If you’re running a business in Saudi Arabia, now is the time to shine. Here’s how you can make the most of Ramadan:
- Personalize the experience – From custom tailoring to gift wrapping, small touches go a long way.
- Stay open late – Shoppers come out after Iftar, so adjust your hours to match.
- Celebrate culture – Products rooted in local tradition tend to connect deeply during Ramadan.
Final Thoughts
Ramadan is a season of connection, celebration, and community. For businesses in Saudi Arabia, it’s also a time to step up — not just to increase revenue, but to create real impact.
And while markets buzz with activity, many events and activations across Riyadh and beyond need the right people behind the scenes to make everything run smoothly. That’s where BM Events comes in — a leading manpower agency in Riyadh that supports both large and boutique-scale operations during Ramadan and Eid seasons.
Whether it’s crowd management at malls, hospitality at food festivals, or ushers at cultural events, BM Events stands out among event companies in Riyadh for delivering professional, reliable event staffing solutions tailored to the spirit of the season.
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