Saudi Arabia is gearing up for an unforgettable year of events in 2025 like in February, from major business expos and cultural festivals to world-class entertainment and sporting spectacles. As the Kingdom continues its rapid transformation under Vision 2030, BM Events is at the forefront, ensuring seamless event management, staffing solutions, and hospitality services to elevate every experience.
Whether you’re attending a high-profile conference, a luxury exhibition, or an adrenaline-pumping sports event, BM Events provides top-tier staffing, guest management, and logistics to ensure that every occasion is executed to perfection.
Top Events to Experience in Saudi Arabia 2025
1. Saudi Travel Market 2025
Date: 10 – 12 February, 2025 | Location: Riyadh
Connecting the Global Travel Industry
The Saudi Travel Market is a event for tourism professionals, bringing together global travel brands, hospitality leaders, and business investors. This event serves as a key networking platform for exploring partnerships, market trends, and investment opportunities in Saudi Arabia’s booming tourism sector.
2. Jewellery Salon 2025
Date: 10 – 14 February, 2025 | Location: Jeddah & Riyadh
Luxury, Craftsmanship & Elegance
One of the most prestigious jewelry exhibitions in the region, Jewellery Salon 2025 will showcase exquisite collections from renowned international brands and local designers. The event is a paradise for jewelry enthusiasts, collectors, and luxury buyers looking for exclusive designs and timeless craftsmanship.
3. Diriyah Season
Date: Ongoing till March 15, 2025 | Location: Diriyah, Riyadh
A Cultural & Sports Extravaganza
Diriyah Season is a celebration of Saudi Arabia’s rich heritage, entertainment, and sports, featuring Formula E, boxing matches, concerts, and cultural showcases. This annual event attracts thousands of spectators from around the world, blending tradition with modern entertainment.
4. Under the Full Moon with Abadi Al-Johar
Date: 14 February, 2025 | Location: The Red Sea, Saudi Arabia
A Night of Soulful Music
Music lovers will not want to miss the magical live performance by Abadi Al-Johar, set against the stunning backdrop of the Red Sea. This intimate concert will deliver a once-in-a-lifetime musical experience, combining traditional Arabian melodies with modern tunes.
5. A.R. Rahman Live in Riyadh
Date: 21 February, 2025 | Location: Riyadh
Experience the Legendary A.R. Rahman
The Academy Award-winning musician A.R. Rahman is set to mesmerize fans in Riyadh with a spectacular live performance. His fusion of Indian classical music with contemporary beats guarantees an electrifying experience for all attendees.
6. Formula E – Saudi Arabia
Date: 14 – 15 February, 2025 | Location: Jeddah
The Future of Motorsports
Formula E returns to Saudi Arabia, bringing cutting-edge electric racing technology to Jeddah’s streets. As one of the most anticipated motorsports events, Formula E not only delivers high-speed thrills but also promotes sustainability in sports.
7. Perfumes Week
Date: Ongoing till 14 February, 2025 | Location: Jeddah
A Fragrance Lover’s Paradise
Perfumes Week is a luxury exhibition dedicated to the world of fine scents, showcasing the latest creations from international perfumers, regional brands, and Arabian fragrance houses. Visitors can explore exclusive blends, rare ingredients, and artisanal perfumes at this elegant event.
8. Deep Fest 2025
Date: 9 – 12 February, 2025 | Location: Riyadh
Saudi Arabia’s Ultimate EDM Festival
Deep Fest is set to be the biggest electronic dance music (EDM) festival in the region, featuring global DJs, high-energy performances, and a state-of-the-art stage setup. Dance lovers can expect an unforgettable night of lights, beats, and immersive visuals.
9. LEAP 2025
Date: 9 – 12 February, 2025 | Location: Riyadh
The Future of Technology & Innovation
As one of the world’s largest tech conferences, LEAP 2025 will bring together AI pioneers, robotics experts, and futuristic tech brands to showcase the next generation of digital innovation. Businesses, startups, and investors can explore cutting-edge advancements shaping the world.
10. Al Birwaz – Diriyah
Date: Ongoing till 22 February, 2025 | Location: Diriyah
A Celebration of Culture & Creativity
Al Birwaz is a unique cultural event that celebrates art, history, and heritage through exhibitions, interactive installations, and live performances. Visitors can immerse themselves in Saudi Arabia’s vibrant artistic scene at this dynamic event.
BM Events – Your Trusted Partner in Saudi Arabia’s Event Industry
At BM Events, we specialize in providing top-tier event staffing and management solutions across Saudi Arabia. From corporate conferences and luxury exhibitions to large-scale entertainment and sports events, our team ensures a seamless and professional experience.
