From Hyatt’s plans to launch luxury hotels in Jaumur, NEOM, by 2027 to Courtyard by Marriott Riyadh’s sustainability recognition, Saudi Arabia’s hospitality sector continues to evolve. Deals boosting Diriyah’s development, the debut of The Ritz-Carlton, AMAALA, and LEVA’s new luxury brand in Saudi Arabia also highlight significant growth.
Louvre Hotels Group targets 1,000 new keys, and Taiba Investments partners with Hilton for Waldorf Astoria in Madinah. Additionally, Radisson Hotel Group appoints Ayman Ezzeddine to drive regional development, enhancing the industry’s dynamic landscape.
Learn how these new projects are revolutionising tourism in Saudi Arabia.
Hyatt reveals plans to open two luxury hotels in Jaumur, NEOM
Hyatt has announced plans to open two luxury hotels in Jaumur, NEOM, by 2027: Park Hyatt Jaumur and Andaz Jaumur Marina, offering a total of 350 rooms. The properties will be located along the Gulf of Aqaba and will feature a 300-berth marina. Park Hyatt will offer 125 rooms, focusing on a relaxed, cultural experience, while Andaz’s 225 rooms will integrate local art and culture, creating a luxury lifestyle destination. This collaboration aligns with NEOM’s vision to redefine coastal living and promote sustainable tourism in Saudi Arabia.
Courtyard by Marriott Riyadh Northern Ring Road gets sustainability recognition
Courtyard by Marriott Riyadh Northern Ring Road has earned Green Globe Certification, reflecting its commitment to environmental, social, and economic sustainability. The hotel has implemented advanced water filtration systems, energy-saving LED lighting, and building management systems to optimise energy use, aligning with Marriott’s sustainability goals and Saudi Arabia’s Vision 2030. General Manager Mahmoud Omar emphasized the hotel’s dedication to responsible hospitality, noting initiatives like zero-waste food management and eco-friendly alternatives to single-use plastics. The hotel also participates in community efforts, including beach cleanups and global conservation events like Earth Hour.
Nearly US$1 billion in European deals boost Saudi’s Diriyah development
Diriyah has secured nearly US$1 billion in deals with European companies as part of its US$63 billion development, supporting Saudi Arabia’s Vision 2030 economic diversification. CEO Jerry Inzerillo announced these agreements, backed by the Saudi Public Investment Fund (PIF), which invested US$5.33 billion in 2023-2024, with another US$3.1 billion expected in 2025. Located near Riyadh at a UNESCO World Heritage site, Diriyah is attracting increasing foreign investment, particularly in hotel and real estate projects. Inzerillo highlighted growing international interest, emphasizing the project’s role in Saudi Arabia’s economic transformation.
Red Sea Global reveals The Ritz-Carlton, AMAALA
Red Sea Global has partnered with Marriott International to introduce The Ritz-Carlton, AMAALA, set to open in 2025 as part of the Triple Bay development. Located at AMAALA’s northernmost point, the property will feature 391 guestrooms, 80 percent with water-facing views. The resort, designed by Foster + Partners, integrates natural sand dunes into its architecture, reflecting local styles from Al Wajh. Amenities include dining venues, event spaces for up to 1,500 guests, wellness centres, and pools. AMAALA’s Phase One will debut in 2025, with eight resorts offering over 1,400 rooms, expanding to over 4,000 rooms upon completion.
Saudi leisure tourism sees 656% surge, reaching 17.5 million visitors in 2024
Saudi Arabia’s leisure tourism sector welcomed 17.5 million international visitors between January and July 2024, a 656 percent surge since 2019, according to the Ministry of Tourism. This growth, boosted by the introduction of tourism visas and key attractions like Diriyah Gate and Red Sea luxury resorts, reflects the Kingdom’s success in tourism development. Saudi Arabia surpassed its 2030 target of 100 million visitors in 2023. The tourism sector, set to create 1.2 million jobs by 2030, is a key contributor to Vision 2030’s economic diversification and job creation goals for Saudi nationals.
Saudi Tourism Authority drives SAR2 billion tourism projects in Al-Ahsa
The Saudi Tourism Development Fund (TDF) has initiated SAR 2 billion worth of tourism projects in Al-Ahsa, focusing on advancing the region’s tourism potential. These developments will add over 700 hotel rooms, aligning with Saudi Vision 2030 and the National Tourism Strategy. The TDF’s collaboration with local authorities and private sector stakeholders aims to promote sustainable growth, with ongoing discussions on strategic opportunities. This effort is part of a broader initiative to increase tourism investments across the Kingdom and boost Al-Ahsa’s appeal to both domestic and international visitors.
Taiba Investments and Hilton to introduce Waldorf Astoria in Madinah
Taiba Investments has partnered with Hilton to introduce the Waldorf Astoria brand to Madinah, marking the brand’s debut in the city. The luxury hotel, set to open in 2028, will be located near the Prophet’s Mosque, offering over 300 rooms and suites. This project supports Saudi Vision 2030 by enhancing the pilgrim experience and contributing to tourism development. Taiba Investments will also rebrand the existing Taiba Front Hotel as Waldorf Astoria Al Madinah, merging luxury with cultural significance. The project is expected to generate local economic growth and create jobs.
Louvre Hotels Group targets 1,000 new keys in Saudi Arabia by 2027
Louvre Hotels Group is set to expand in Saudi Arabia by adding 1,000 new keys by 2027, driven by the strong performance of its 16 existing hotels in the Kingdom. This development is part of the group’s broader goal to operate 120 hotels in the MENA region by 2030. The expansion includes new hotels in cities such as Jeddah, Al Ahsa, and Tabuk, and the opening of a dedicated regional office in Saudi Arabia to support operations, sales, and marketing, reinforcing their commitment to affordable, modern accommodations.
