The number of performers registering through the General Entertainment Authority’s Tarfeeh portal saw a significant increase of 300 percent between 2021 and 2023, reaching a total of 9,529 individuals. Tarfeeh, which means entertainment, is the official website for obtaining licenses for activities and services. Its goal is to support the growth and organization of the entertainment sector, improve infrastructure, and simplify operations for investors and service providers.
Some 48 percent (4,576 performers) of the 9,529 were from Saudi Arabia, with the remaining 52 percent hailing from 100 different countries. The portal offers registered users the opportunity to engage in four essential areas: entertainment events, recreational activities, restaurant and cafe registration services, and the genre of service providers.
Performers are providing
Performers are providing live entertainment in various forms at around 1,457 restaurants and cafes in the Kingdom, with musicians and stand-up comedians being the most popular. The authority mandates specific conditions to issue permits for live performances in restaurants and cafes. These include providing detailed information about the venue, show content, and a list of performers.
The surge in performers registering through the General Entertainment Authority’s Tarfeeh portal, witnessing a remarkable 300 percent increase between 2021 and 2023, is undeniably reshaping the landscape of Saudi Arabia’s hospitality and tourism industry. With a total of 9,529 individuals now registered, this surge underscores the pivotal role of the Tarfeeh portal in supporting the growth and organization of the entertainment sector. By simplifying licensing procedures and bolstering infrastructure, the portal empowers investors and service providers alike. Notably, 48 percent of these performers (4,576 individuals) are homegrown talents from Saudi Arabia, while the remaining 52 percent represent a diverse tapestry of 100 different countries. The registered performers are catalyzing live entertainment experiences at approximately 1,457 restaurants and cafes across the Kingdom. Among them, musicians and stand-up comedians emerge as crowd favorites. To facilitate these performances, the General Entertainment Authority has instituted specific conditions for permits, mandating comprehensive information about venues, show content, and the roster of performers. In this dynamic landscape, BM Events stands out as a leading player in the realm of on-demand hospitality staffing solutions. By offering flexible and reliable staffing services, BM Events seamlessly complements this exponential growth. As Saudi Arabia’s hospitality and tourism industry evolves, BM Events remains a crucial partner, ensuring exceptional guest experiences and playing an integral role in the flourishing cultural and entertainment scene.
