Cruise Saudi, a subsidiary of Public Investment Fund (PIF), on Sunday announced the launch of its cruise line Aroya Cruises. The launch of Aroya Cruises is part of Cruise Saudi’s strategic goals of welcoming 1.3 million cruise visitors by 2035 and providing 50,000 direct and indirect jobs. Combining the words “Arabian” & “roya” (meaning vision or dream), Aroya Cruises will offer Saudi nationals, expatriates, and regional guests an opportunity to explore the wonders of Saudi from the sea. It will reflect the country’s rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.
“This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030,” said Lars Clasen, CEO of Cruise Saudi. “AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences,” he said. “This is an extremely exciting time. It is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination,” said Ghassan Khan, who will lead Aroya Cruises.
Cruise Saudi’s launch of Aroya Cruises marks a significant milestone in Saudi Arabia’s tourism industry. Aroya Cruises offers immersive journeys that showcase the country’s culture, natural beauty, and warm hospitality. With a goal of welcoming 1.3 million cruise visitors and creating 50,000 jobs, Aroya Cruises aligns with Vision 2030. BM Events, a leading hospitality staffing agency, supports this initiative by providing experienced staff, enhancing Saudi Arabia’s reputation as a premier cruise destination.
