Cruise Saudi Unveils Aroya Cruises
Cruise Saudi, a subsidiary of the Public Investment Fund (PIF), has officially launched Aroya Cruises, marking a major milestone in Saudi Arabia’s Vision 2030 tourism strategy. Designed to offer an immersive Arabian cruise experience, Aroya Cruises aims to welcome 1.3 million visitors by 2035 while generating 50,000 direct and indirect jobs.
A Name Rooted in Arabian Heritage
The name Aroya is a blend of “Arabian” and “roya” (meaning vision or dream), capturing the essence of an experience that reflects Saudi culture, breathtaking landscapes, and warm Arabian hospitality. Aroya Cruises is designed specifically for Saudi nationals, expatriates, and regional travelers, offering a unique way to explore Saudi Arabia from the sea.
A Premium Cruise Experience for Saudi & Beyond
“This momentous step marks a historical milestone in Cruise Saudi’s vision to establish a premium cruise ecosystem in the kingdom,” said Lars Clasen, CEO of Cruise Saudi. As a standalone brand, Aroya Cruises will offer tailor-made experiences that cater to Arabian preferences, setting a new benchmark in regional cruising. Ghassan Khan, who will lead the brand, emphasized the significance of Aroya Cruises in positioning Saudi Arabia as a key international cruise destination.
BM Events: Elevating the Cruise Hospitality Experience
BM Events, a trusted name in hospitality staffing, plays a key role in supporting this initiative. By providing skilled and experienced staff for cruise operations, BM Events ensures top-tier service quality, further enhancing Saudi Arabia’s reputation as a world-class cruise destination.
Set sail on an unforgettable Arabian journey with Aroya Cruises! Stay tuned for more updates.
